diff --git a/Makefile b/Makefile
index 5b152b826a..24a5f8e237 100644
--- a/Makefile
+++ b/Makefile
@@ -314,7 +314,7 @@ push-image: docker-login image-quick push
 
 .PHONY: push-wasm-builder-image
 push-wasm-builder-image: docker-login
-	$(MAKE) -C wasm builder push-builder
+	$(MAKE) -C wasm push-builder
 
 .PHONY: deploy-ci
 deploy-ci: push-image tag-edge push-edge push-binary-edge
diff --git a/wasm/Makefile b/wasm/Makefile
index af600e586a..2c127303f7 100644
--- a/wasm/Makefile
+++ b/wasm/Makefile
@@ -39,7 +39,7 @@ ensure-builder:
 
 .PHONY: push-builder
 push-builder:
-	$(DOCKER) push $(WASM_BUILDER_IMAGE)
+	$(DOCKER) pull $(WASM_BUILDER_IMAGE) || ($(MAKE) builder && $(DOCKER) push $(WASM_BUILDER_IMAGE))
 
 .PHONY: build
 build: