diff --git a/FFUDevelopment/Apps/AppsList.txt b/FFUDevelopment/Apps/AppsList.txt
new file mode 100644
index 0000000..6578766
--- /dev/null
+++ b/FFUDevelopment/Apps/AppsList.txt
@@ -0,0 +1,2 @@
+win32:7-Zip
+store:Company Portal
\ No newline at end of file
diff --git a/FFUDevelopment/Apps/InstallAppsandSysprep.cmd b/FFUDevelopment/Apps/InstallAppsandSysprep.cmd
index de29459..205d4c4 100644
--- a/FFUDevelopment/Apps/InstallAppsandSysprep.cmd
+++ b/FFUDevelopment/Apps/InstallAppsandSysprep.cmd
@@ -1,3 +1,4 @@
+setlocal enabledelayedexpansion
 REM Put each app install on a separate line
 REM M365 Apps/Office ProPlus
 REM d:\Office\setup.exe /configure d:\office\DeployFFU.xml
@@ -9,6 +10,35 @@ REM Install Edge Stable
 REM Add additional apps below here
 REM Contoso App (Example)
 REM msiexec /i d:\Contoso\setup.msi /qn /norestart
+set "INSTALL_STOREAPPS=false"
+if /i "%INSTALL_STOREAPPS%"=="false" (
+    echo Skipping MS Store installation due to INSTALL_STOREAPPS flag.
+    goto :remaining
+)
+set "basepath=D:\MSStore"
+for /d %%D in ("%basepath%\*") do (
+    set "appfolder=%%D"
+    set "mainpackage="
+    set "dependenciesfolder=!appfolder!\Dependencies"
+    for %%F in ("!appfolder!\*") do (
+        if not "%%~dpF"=="!dependenciesfolder!\" (
+            set "mainpackage=%%F"
+        )
+    )
+    if defined mainpackage (
+        if exist "!dependenciesfolder!" (
+            set "dism_command=DISM /Online /Add-ProvisionedAppxPackage /PackagePath:"!mainpackage!""
+            for %%G in ("!dependenciesfolder!\*") do (
+                set "dism_command=!dism_command! /DependencyPackagePath:"%%G""
+            )
+            set "dism_command=!dism_command! /SkipLicense /Region:All"
+            echo !dism_command!
+            !dism_command!
+        )
+    )
+)
+:remaining
+endlocal
 REM The below lines will remove the unattend.xml that gets the machine into audit mode. If not removed, the OS will get stuck booting to audit mode each time.
 REM Also kills the sysprep process in order to automate sysprep generalize
 del c:\windows\panther\unattend\unattend.xml /F /Q
diff --git a/FFUDevelopment/BuildFFUVM.ps1 b/FFUDevelopment/BuildFFUVM.ps1
index 13c686e..165e5b7 100644
--- a/FFUDevelopment/BuildFFUVM.ps1
+++ b/FFUDevelopment/BuildFFUVM.ps1
@@ -1657,6 +1657,256 @@ function Get-Office {
         Set-Content -Path "$AppsPath\InstallAppsandSysprep.cmd" -Value $content
     }
 }
+
+function Install-WinGet {
+    param (
+        [bool]$InstallWithDependencies
+    )
+    $wingetPreviewLink = "https://aka.ms/getwingetpreview"
+    $wingetPackageDestination = "$env:TEMP\Microsoft.DesktopAppInstaller_8wekyb3d8bbwe.msixbundle"
+    if ($InstallWithDependencies) {
+        $dependencies = @(
+            @{
+                Source = "https://aka.ms/Microsoft.VCLibs.x64.14.00.Desktop.appx"
+                Destination = "$env:TEMP\Microsoft.VCLibs.x64.14.00.Desktop.appx"
+            },
+            @{
+                Source = "https://github.com/microsoft/microsoft-ui-xaml/releases/download/v2.8.6/Microsoft.UI.Xaml.2.8.x64.appx"
+                Destination = "$env:TEMP\Microsoft.UI.Xaml.2.8.x64.appx"
+            }
+        )
+        Start-BitsTransferWithRetry -Source $wingetPreviewLink -Destination $wingetPackageDestination
+        foreach ($dependency in $dependencies) {
+            Start-BitsTransferWithRetry -Source $dependency.Source -Destination $dependency.Destination
+            Add-AppxPackage -Path $dependency.Destination
+            Remove-Item -Path $dependency.Destination -Force -ErrorAction SilentlyContinue
+        }
+        Add-AppxPackage -Path $wingetPackageDestination
+        Remove-Item -Path $wingetPackageDestination -Force -ErrorAction SilentlyContinue
+    } 
+    else {
+        # If WinGet was already installed, then installing the dependencies can cause an error if the system has a newer version of the dependencies than the ones downloaded.
+        WriteLog "Downloading WinGet..."
+        Start-BitsTransferWithRetry -Source $wingetPreviewLink -Destination $wingetPackageDestination
+        WriteLog "Installing WinGet..."
+        Add-AppxPackage -Path $wingetPackageDestination
+        WriteLog "Removing WinGet installer..."
+        Remove-Item -Path $wingetPackageDestination -Force -ErrorAction SilentlyContinue
+    }
+}
+
+function New-WinGetSettings {
+    $wingetSettingsFile = "$env:LOCALAPPDATA\Packages\Microsoft.DesktopAppInstaller_8wekyb3d8bbwe\LocalState\settings.json"
+    $wingetSettings = @(
+        '{'
+        '    "$schema": "https://aka.ms/winget-settings.schema.json",'
+        '    '
+        '    // For documentation on these settings, see: https://aka.ms/winget-settings'
+        '    "experimentalFeatures": {'
+        '        "storeDownload": true'
+        '    },'
+        '    "logging": {'
+        '        "level": "verbose"'
+        '    }'
+        '}'
+    )
+    $wingetSettingsContent = $wingetSettings -join "`n"
+    if (Test-Path -Path $wingetSettingsFile -PathType Leaf) {
+        $jsonContent = Get-Content -Path $wingetSettingsFile -Raw
+        # Check if storeDownload feature is already enabled
+        if ($jsonContent -notmatch '"storeDownload"\s*:\s*true') {
+            # Back up existing settings.json file
+            $backupWingetSettingsFile = $wingetSettingsFile + ".bak"
+            if (-not (Test-Path -Path $backupWingetSettingsFile -PathType Leaf)) {
+                WriteLog "Backing up existing WinGet settings.json file to $backupWingetSettingsFile"
+                Copy-Item -Path $wingetSettingsFile -Destination $backupWingetSettingsFile -Force | Out-Null
+            }
+            WriteLog "Creating WinGet settings.json file to allow the storeDownload feature. Writing file to $wingetSettingsFile"
+            $wingetSettingsContent | Out-File -FilePath $wingetSettingsFile -Encoding utf8 -Force
+        }
+        else {
+            WriteLog "WinGet's settings.json file is already configured to enable the storeDownload feature."
+        }
+    } 
+    else {
+        WriteLog "Creating WinGet settings.json file to allow the storeDownload feature. Writing file to $wingetSettingsFile"
+        $wingetSettingsContent | Out-File -FilePath $wingetSettingsFile -Encoding utf8 -Force
+    }
+}
+
+function Get-Win32App {
+    param (
+        [string]$Win32App,
+        [int]$LineNumber
+    )
+    $wingetSearchResult = & winget.exe search --name "$Win32App" --exact --accept-source-agreements --source winget
+    if ($wingetSearchResult -contains "No package found matching input criteria.") {
+        WriteLog "$Win32App not found in WinGet repository. Skipping download."
+        return
+    }
+    $appFolderPath = Join-Path -Path "$AppsPath\Win32" -ChildPath $Win32App
+    New-Item -Path $appFolderPath -ItemType Directory -Force | Out-Null
+    $appFolder = Split-Path -Path $appFolderPath -Leaf
+    WriteLog "Downloading $Win32App..."
+    $wingetDownloadResult = & winget.exe download --name "$Win32App" --exact --download-directory "$appFolderPath" --scope machine --source winget | Out-String
+    if ($wingetDownloadResult -notmatch "Installer downloaded") {
+        WriteLog "$Win32App did not successfully download."
+        Remove-Item -Path $appFolderPath -Recurse -Force
+        return
+    }
+    WriteLog "$Win32App has completed downloading."
+    $installerPath = Get-ChildItem -Path "$appFolderPath\*" -Include *.exe, *.msi -File
+    $installer = Split-Path -Path $installerPath -Leaf
+    $yamlFile = Get-ChildItem -Path "$appFolderPath\*" -Include *.yaml -File
+    $yamlContent = Get-Content -Path $yamlFile -Raw
+    $silentInstallSwitch = [regex]::Match($yamlContent, 'Silent:\s*(.+)').Groups[1].Value
+    if (-not $silentInstallSwitch) {
+        WriteLog "Silent install switch for $Win32App could not be found. Skipping the inclusion of $Win32App."
+        Remove-Item -Path $appFolderPath -Recurse -Force
+        return
+    }
+    $installerFileExtension = [System.IO.Path]::GetExtension($installer)
+    if ($installerFileExtension -eq ".exe") {
+        $silentInstallCommand = "`"D:\win32\$appFolder\$installer`" $silentInstallSwitch"
+    } 
+    elseif ($installerFileExtension -eq ".msi") {
+        $silentInstallCommand = "msiexec /i `"D:\win32\$appFolder\$installer`" $silentInstallSwitch"
+    }
+    $cmdFile = "$AppsPath\InstallAppsandSysprep.cmd"
+    $cmdContent = Get-Content -Path $cmdFile
+    $cmdContent = $cmdContent[0..($lineNumber - 2)] + $silentInstallCommand.Trim() + $cmdContent[($lineNumber - 1)..($cmdContent.Length - 1)]
+    WriteLog "Writing silent install command for $Win32App to InstallAppsandSysprep.cmd at line number $LineNumber"
+    Set-Content -Path $cmdFile -Value $cmdContent
+}
+
+function Get-StoreApp {
+    param (
+        [string]$StoreApp
+    )
+    $wingetSearchResult = & winget.exe search --name --exact "$StoreApp" --accept-source-agreements --source msstore
+    if ($wingetSearchResult -contains "No package found matching input criteria.") {
+        WriteLog "$StoreApp not found in WinGet repository. Skipping download."
+        return
+    }
+    $appFolderPath = Join-Path -Path "$AppsPath\MSStore" -ChildPath $StoreApp
+    New-Item -Path $appFolderPath -ItemType Directory -Force | Out-Null
+    # Invoke-Process is not used here because it terminates the script if the exit code of the process is not zero.
+    # WinGet's download command will return a non-zero exit code when downloading store apps, as attempting to download the license file always appears to cause an error.
+    WriteLog "Downloading $StoreApp and dependencies..."
+    $wingetDownloadResult = & winget.exe download --name --exact "$StoreApp" --download-directory "$appFolderPath" --accept-package-agreements --accept-source-agreements --source msstore | Out-String
+    # Many store apps can be found by winget search, but the download of the apps are unsupported.
+    if ($wingetDownloadResult -match "No applicable Microsoft Store package download information found.") {
+        WriteLog "No applicable Microsoft Store package download information found for $StoreApp. Skipping download."
+        Remove-Item -Path $appFolderPath -Recurse -Force
+        return
+    }
+    $cmdContent = Get-Content -Path "$AppsPath\InstallAppsandSysprep.cmd"
+    if ($cmdContent -match 'set "INSTALL_STOREAPPS=false"') {
+        WriteLog "Setting INSTALL_STOREAPPS flag to true in InstallAppsandSysprep.cmd file."
+        $updatedcmdContent = $cmdContent -replace 'set "INSTALL_STOREAPPS=false"', 'set "INSTALL_STOREAPPS=true"'
+        Set-Content -Path "$AppsPath\InstallAppsandSysprep.cmd" -Value $updatedcmdContent
+    }
+    WriteLog "$StoreApp has completed downloading. Identifying the latest version of $StoreApp."
+    $packages = Get-ChildItem -Path "$appFolderPath\*" -Exclude "Dependencies\*" -File
+    # WinGet downloads multiple versions of certain store apps. The latest version of the package will be determined based on the date of the file signature.
+    $latestPackage = ""
+    $latestDate = [datetime]::MinValue
+    foreach ($package in $packages) {
+        $signature = Get-AuthenticodeSignature -FilePath $package.FullName
+        if ($signature.Status -eq 'Valid') {
+            $signatureDate = $signature.SignerCertificate.NotBefore
+            if ($signatureDate -gt $latestDate) {
+                $latestPackage = $package.FullName
+                $latestDate = $signatureDate
+            }
+        }
+    }
+    # Removing all packages that are not the latest version
+    WriteLog "Latest version of $StoreApp has been identified as $latestPackage. Removing old versions of $StoreApp that may have downloaded."
+    foreach ($package in $packages) {
+        if ($package.FullName -ne $latestPackage) {
+            try {
+                WriteLog "Removing $($package.FullName)"
+                Remove-Item -Path $package.FullName -Force
+            }
+            catch {
+                WriteLog "Failed to delete: $($package.FullName) - $_"
+                throw $_
+            }
+        }
+    }
+}
+
+function Get-Apps {
+    param (
+        [string]$AppsList
+    )
+    $apps = Get-Content -Path $AppsList
+    if (-not $apps) {
+        WriteLog "No apps were specified in AppsList.txt file."
+        return
+    }
+    $win32Apps = @()
+    $storeApps = @()
+    $apps | ForEach-Object {
+        if ($_ -like 'win32:*') {
+            $win32Apps += $_.Substring(6)
+        } 
+        elseif ($_ -like 'store:*') {
+            $storeApps += $_.Substring(6)
+        }
+    }
+    $wingetInstalled = Get-ChildItem -Path "$env:LOCALAPPDATA\Microsoft\WindowsApps\Microsoft.DesktopAppInstaller_8wekyb3d8bbwe\winget.exe"
+    if (-not $wingetInstalled) {
+        WriteLog "WinGet is not installed. Downloading preview version of WinGet and its dependencies..."
+        Install-WinGet -InstallWithDependencies $true
+    }
+    $wingetOnPath = Get-Command winget -ErrorAction SilentlyContinue
+    if (-not $wingetOnPath) {
+        WriteLog "WinGet is not on the path. Downloading preview version of WinGet without dependencies..."
+        Install-WinGet -InstallWithDependencies $false
+    }
+    $wingetVersion = & winget.exe --version
+    # Preview release is needed to enable storeDownload experimental feature
+    if (-not ($wingetVersion -like "*preview*")) {
+        WriteLog "The preview version of WinGet is not installed. Downloading preview version of WinGet without dependencies..."
+        Install-WinGet -InstallWithDependencies $false
+    }
+    $lineNumber = 13
+    $win32Folder = Join-Path -Path $AppsPath -ChildPath "Win32"
+    $storeAppsFolder = Join-Path -Path $AppsPath -ChildPath "MSStore"
+    if ($win32Apps) {
+        if (-not (Test-Path -Path $win32Folder -PathType Container)) {
+            New-Item -Path $win32Folder -ItemType Directory -Force | Out-Null
+        }
+        foreach ($win32App in $win32Apps) {
+            try {
+                Get-Win32App -Win32App $win32App -LineNumber $lineNumber
+                $lineNumber++
+            }
+            catch {
+                WriteLog "Error occurred while processing $win32App : $_"
+                throw $_
+            }
+        }
+    }
+    if ($storeApps) {
+        New-WinGetSettings
+        if (-not (Test-Path -Path $storeAppsFolder -PathType Container)) {
+            New-Item -Path $storeAppsFolder -ItemType Directory -Force | Out-Null
+        }
+        foreach ($storeApp in $storeApps) {
+            try {
+                Get-StoreApp -StoreApp $storeApp
+            }
+            catch {
+                WriteLog "Error occurred while processing $storeApp : $_"
+                throw $_
+            }
+        }
+    }
+}
+
 function Get-KBLink {
     param(
         [Parameter(Mandatory)]
@@ -2810,8 +3060,16 @@ function Get-FFUEnvironment {
         WriteLog "Removing $EdgePath"
         Remove-Item -Path $EdgePath -Recurse -Force
         WriteLog 'Removal complete'
-    }    
-
+    }
+    if (Test-Path -Path "$AppsPath\Win32" -PathType Container) {
+        WriteLog "Cleaning up Win32 folder"
+        Remove-Item -Path "$AppsPath\Win32" -Recurse -Force
+    }
+    if (Test-Path -Path "$AppsPath\MSStore" -PathType Container) {
+        WriteLog "Cleaning up MSStore folder"
+        Remove-Item -Path "$AppsPath\MSStore" -Recurse -Force
+    }   
+    Clear-InstallAppsandSysprep
     Writelog 'Removing dirty.txt file'
     Remove-Item -Path "$FFUDevelopmentPath\dirty.txt" -Force
     WriteLog "Cleanup complete"
@@ -2823,6 +3081,12 @@ function Remove-FFU {
     WriteLog "Removal complete"
 }
 function Clear-InstallAppsandSysprep {
+    $cmdContent = Get-Content -Path "$AppsPath\InstallAppsandSysprep.cmd"
+    WriteLog "Updating $AppsPath\InstallAppsandSysprep.cmd to remove win32 app install commands"
+    $cmdContent -notmatch "D:\\win32*" | Set-Content -Path "$AppsPath\InstallAppsandSysprep.cmd"
+    $cmdContent = Get-Content -Path "$AppsPath\InstallAppsandSysprep.cmd"
+    WriteLog "Setting MSStore installation condition to false"
+    $cmdContent -replace 'set "INSTALL_STOREAPPS=true"', 'set "INSTALL_STOREAPPS=false"' | Set-Content -Path "$AppsPath\InstallAppsandSysprep.cmd"
     if ($UpdateLatestDefender) {
         WriteLog "Updating $AppsPath\InstallAppsandSysprep.cmd to remove Defender Platform Update"
         $CmdContent = Get-Content -Path "$AppsPath\InstallAppsandSysprep.cmd"
@@ -2965,7 +3229,7 @@ if ($InstallApps) {
             exit
         }
         WriteLog "$AppsPath\InstallAppsandSysprep.cmd found"
-        
+        Get-Apps -AppsList "$AppsPath\AppsList.txt"
         if (-not $InstallOffice) {
             #Modify InstallAppsandSysprep.cmd to REM out the office install command
             $CmdContent = Get-Content -Path "$AppsPath\InstallAppsandSysprep.cmd"
@@ -3380,6 +3644,20 @@ catch {
     Writelog "Cleaning up InstallAppsandSysprep.cmd failed with error $_"
     throw $_
 }
+try {
+    if (Test-Path -Path "$AppsPath\Win32" -PathType Container) {
+        WriteLog "Cleaning up Win32 folder"
+        Remove-Item -Path "$AppsPath\Win32" -Recurse -Force
+    }
+    if (Test-Path -Path "$AppsPath\MSStore" -PathType Container) {
+        WriteLog "Cleaning up MSStore folder"
+        Remove-Item -Path "$AppsPath\MSStore" -Recurse -Force
+    }
+}
+catch {
+    WriteLog "$_"
+    throw $_
+}
 #Create Deployment Media
 If ($CreateDeploymentMedia) {
     try {